![]() ![]() The siren and its irresistible powers that capture the heart of sailors at sea are meant to represent the alluring nature and taste of Starbucks coffee. I mean, what does a mythical sea creature have to do with the dark, strong beverage that makes everything better?Īs random as the Starbucks logo may appear, it is not without meaning there is a story behind how it came to be and what it is meant to symbolize. Without context, a siren might seem completely out of place on the logo for a company that sells coffee. What is the meaning behind Starbucks’ logo? That idea is what led to the creation of the infamous Starbucks logo as we know it today. ![]() The founders of Starbucks wanted its branding to emphasize their love for the city of Seattle, the history of coffee, and how it all connects to the boundless sea. ![]() Well, back when Starbucks was just starting out in 1971, its hometown-Seattle-was a thriving port city known for its seaports and sailing adventures.Īdd that to the fact that coffee has historically been imported into the United States from foreign nations using ships and you start to see the links between the company, its core product, and the sea. That all makes sense, but now you might be wondering what inspired the founders to go for a nautical theme with the company’s name and logo.Īlso Read: History Of Google Logo – Timeline & Facts However, they felt the name didn’t have the pizzazz needed to make the company stand out and be memorable.Īs a result, they changed the company’s name to Starbucks, derived from Starbuck, the name of the coffee-loving chief mate on board the Pequod-and a multi-billion dollar franchise was born. Initially, the three founders of the coffee chain wanted their business venture to be called “Pequod” after the whaling ship steered by Captain Ahab, the protagonist in the novel. You see, the name “Starbucks” is actually a reference to a classic novel about marine life- Moby Dick by Herman Melville. A siren is a dangerous creature-half woman, half bird or fish-who was believed to possess an enchanting singing voice and charming songs which she used to lure sailors to shipwreck, ultimately leading to their deaths. This mermaid-like central character in the logo for the world’s largest coffee chain is called a siren.įor those familiar with Greek mythology, you have probably heard a thing or two about sirens. The Starbucks logo has undergone a few changes over the years, but through it all, one character has remained a constant presence in each new design iteration. ![]()
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